Great post from CitizenNet about what Facebook can tell us about TV watchers.
We live in a world awash in data. From our digital pedometers to the words we write, the amount of data generated in two days is greater than all data collected from the dawn of time to 2003. Of course, in business, there has always been a desire to use data to inform decision-making. Few business sectors, however, have seen the same level of growth and adoption of data – especially social data – as publishing businesses.