Moonshine Whiskey: One Time Too Often

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Haunting, campy, yet at the same time not badly acted and somehow compelling, Moonshine Whiskey: One Time Too Often is a 1969 short presented by the Bureau of Alcohol, Tobacco, and Firearms warning of the dangers of moonshine whiskey (no, not that stuff you buy at Trader Joe’s). It includes great lines like “The heat’s always on and you sweat all the time, Fatboy”. It has the potential to be as great a classic as Sid Davis’s Boys Beware.

One Time Too Often, presented by the Treasury Department’s Bureau of Alcohol, Tobacco, and Firearms (ATF, now in the Department of Justice), tells the story of a man who gambles his health one too many times by consuming illegal moonshine whiskey. His death due to lead salts poisoning launches an ATF investigation, which tracks the moonshine to its source: a sketchy backwoods still. The ATF agents raid the still, resulting in a gun battle and car chase as a saxophone wails on the soundtrack.

Things start with Johnny Pollock picking up his fiancée Barbara Patson near the Texaco he just bought (did they pay for product placement?), and things go downhill from there.