Feed Sack Chic

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I don’t know if during the Depression anyone ever really did wear barrels, but they did wear feed sacks.

‘Feed companies began to notice that while a husband may have little preference in the brand of egg mash fed to his chickens, if his wife needed a specific pattern to match a feed bag that she already owned, her husband began to demonstrate a preference. Suddenly, feed companies were being encouraged to use the latest dress print bags and feed supply stores were turned into fabric stores, to the disdain of one feed salesman interviewed in 1948 who said, “Years ago, they used to ask for all sorts of feeds, special brands you know. Now they come over and ask me if I have an egg mash in a flowered percale. It ain’t natural.”