Brutalist Web Design

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The Washington Post has a piece on deliberately ugly “brutalist” website design.

Many sites are now tossing out the “templated, user-friendly interfaces that have long been the industry’s best practice.” Brutalism is:

Design marked by a “ruggedness and lack of concern to look comfortable or easy” in “reaction by a younger generation to the lightness, optimism, and frivolity of today’s Web design.” (In architecture, brutalism describes a ’70s architectural movement characterized by large buildings with exposed concrete construction.)

Intriguingly, Deville has found in his Q&As with coders and designers that few set out to mimic this newly popular aesthetic; instead, they all arrived at the same point out of a drive to create something original.